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June 16, 2010–Today’s Way: Have you ever noticed how many roofs are black or a dark shade of brown or gray?  The color of one’s roof is something we often might only consider only as a matter of aesthetic concern, yet there are environmental and energy implications that should not be overlooked.  When you have a dark colored roof, whether made from shingles or even roof tar on a commercial building, that roof absorbs heat energy from the sun.  Think of wearing a black turtleneck in the sultry, August sun…there’s a reason that we tend to wear light colors in the summertime because it helps to deflect heat and keep us cool.  If you live in a climate where there is a considerable amount of hot weather, even if for part of the year, it just makes better sense to install a lighter colored roofing material to help deflect some of the sun’s fire, which will result in lower cooling costs and also helps to defend against our planet’s rising temperature.  Now, I realize that a roof is something we hope to only have to install or replace a couple of times in a home’s lifetime, but it’s something to consider next time you’re in the market for a roof re-do.  It’s really such a small step, and rarely costs much more than an ordinary dark roofing material, but the energy savings make it well worth considering.

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